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Macy's Believe Day

Macy’s Doubles Donation on National Believe Day Benefiting Make-A-Wish. FDNY Helps Celebrate in the Bronx by Delivering Letters to Santa.

Macy's Believe Day

Members of the FDNY helped celebrate National Believe Day on Friday, December 9, by dropping off letters to Santa at Macy’s Bay Plaza. New York’s Bravest received a hero’s welcome as they arrive in a ceremonial truck to deliver six Santa Mail bags to Macy’s big red letterbox.

Now in its 9th year, Macy’s Believe campaign, benefiting Make-A-Wish, offers Macy’s customers a chance to help make wishes come true for children with life-threatening medical conditions. This season, Macy’s celebrates $100 million in total giving to Make-A-Wish since 2003, with nearly $13 million donated through the Believe campaign.

From November 9 through December 24, Macy’s is donating $1 to Make-A-Wish, up to $1 million, for every letter to Santa delivered to the big red letterbox at each local Macy’s, or sent online at

On National Believe Day, Macy’s doubled their per letter donation to Make-A-Wish to $2, up to an extra $1 million, for every letter to Santa received in-store or online. This is above the existing $1 million goal for letters collected throughout the campaign.

The mail bags full of letters delivered by the FDNY on Friday were counted toward the double donation!

"It’s an honor to be involved in this great event and to help out,” said Lieutenant Joseph LaPointe, head of the Fire Department's Ceremonial Unit. “The people who join this department want to help people and to be able to do something for kids, especially this time of year, is meaningful for them.”

“The vision of Make-A-Wish is to make every eligible child’s wish come true,” said Phil Lussier, President and CEO of Make-A-Wish Metro New York and Western New York. “The generosity of Macy’s and their annual Believe campaign is helping to make that a vision a reality.”

To view the live-stream from the event please click here.

Dec 15, 2016

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